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Billboard advertising and outdoor advertising continues to be one of the most effective ways for brands to reach prospective customers at scale. The latest data from 2025 published by the Outdoor Media Association (OMA) shows that out of home (OOH) advertising reaches 97% of Australians aged 1
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Billboard advertising (and by extension, out-of-home marketing) remains as effective at cutting through the noise as ever - billboard advertising statistics show that billboard advertising spend is increasing, and more companies are now including billboard advertising in their marketing mix in 2026.
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The outdoor advertising landscape in Australia has experienced rapid digitisation - in 2026, LED billboards are now commonplace in city centres, transport hubs, and along arterial roads. With digital advertising options coming into the spotlight, it raises the question of static billboards vs
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Launch of OMA Move and the Future of Regional Out of Home POA Billboards, a proud member of the Outdoor Media Association (OMA), is pleased to acknowledge the recent launch of Move — an industry-led initiative introduced by the OMA, Australia’s peak governing body for Out of Home (OOH) m
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POA Billboards Unveils New State-of-the-Art CBD Headquarters in Townsville POA Billboards has officially opened its new headquarters in the heart of Townsville’s CBD — a major milestone for the company and a significant boost for the city’s ongoing revitalisation efforts. The event
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Billboard advertising is one of the most traditional forms of marketing or advertising. And yet, not every billboard is effective. The right billboard can capture large audiences with compelling, visual messaging - the wrong billboard can cause confusion and a mismatched branding campaign. Designing
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Billboards are one of Australia’s most visibly impactful forms of advertising in terms of numbers and appearance. Over 74% of Australians see billboards every day; several times a week - and 88% of Australians agree that brands on billboards stand out. In addition to traditional roadside
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AIRLIE BEACH – POA has further strengthened the out-of-home advertising landscape in the Whitsundays with the launch of a brand-new digital billboard in Airlie Beach, built and installed late last year. The premium digital site is strategically positioned along a key Airlie Beach route, delive
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POA Expands Reach with Acquisition of BIG Outdoor, Cementing Leadership in Queensland OOH Market Brisbane, Australia – 5th November 2025 POA (Paradise Outdoor Advertising), one of Australia’s largest independent Out of Home (OOH) media companies, has acquired BIG Outdoor, adding a premiu
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Billboards remain one of the most prominent forms of out-of-home advertising - the Outdoor Media Association reports that outdoor advertising like billboards reaches 97% of Australians each week. With so much of our marketing occurring online, billboards remain one of the most effective traditional
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Billboard advertising has the potential to reach a huge audience - over 78% of Australians are exposed to outdoor advertising each month (Single Source Survey, Roy Morgan), with 88% of viewers stating that brands on billboards stand out from the competition (OMA survey). For businesses factoring bil
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In an era dominated by digital screens and online marketing, outdoor advertising remains a powerful and effective medium for brands looking to capture consumer attention. Recent industry reports reveal that outdoor advertising is not just holding its ground—it’s growing. Out of Home Indu
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MACKAY – A significant addition to Mackay’s advertising landscape has arrived with the launch of the region’s largest digital billboard at Mackay Airport. Strategically positioned over the only entrance to Mackay from the airport, the premium Digital Supersite is designed to captur
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Due to SUPER high occupancy on our first westbound digital billboard in Mt Isa, we have just installed the eastbound billboard.Elevate your profile in North-West Queensland's iconic town and community and get your message displayed on this portrait digital billboard, as this is bound to impact all l
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Discover modern elegance and innovation on North Lakes' Junction Tower – a premium curved portrait digital screen that elevates brands, strategically commanding attention from three approaches and illuminating limitless opportunities. With an outstanding 47,378 vehicles passing by each day, yo
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We’re back full circle to where POA started more than 40 years ago, the beautiful Whitsundays. Hamilton Islands newest additions to the airport are here and billboards are looking better than ever. Get creative with the large curved digital portrait masterpiece or with the video capabilities o
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Maximize your brand's exposure with Innisfail’s premier digital billboard, positioned on the main drive through the heart of town. Targeting 13,010 vehicles daily, this high-impact spot ensures your message stands out—whether it’s locals or travellers heading north to Cairns or wes
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POA is redefining roadside advertising, announcing their first Roadside State-of-the-Art Digital Billboard that will captivate the entire city. It is positioned on the corner of Grace and Simpson Streets which is known to be the busiest intersection in Mt Isa. Elevate your profile in Nor
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POA is thrilled to announce an extraordinary development that will captivate the city's residents and visitors alike. The iconic Gordon Street Supersite has been transformed into a state-of-the-art digital billboard, heralding a new era of advertising brilliance in the heart of Mackay. Completing th
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Introducing the game-changing advertising opportunity in Toowoomba! POA proudly unveils its second state-of-the-art Digital Billboard, strategically located on Ruthven Street in bustling South Toowoomba. This impressive double-sided portrait digital billboard is perfectly positioned to captivate the
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POA is excited to announce the arrival of Cairns biggest digital billboard. Situated on Ray Jones Drive, Cairns busiest arterial, with over 33,000 vehicles per day. Being double sided, this is the ideal site to target both tourists and locals driving in and out of Cairns. In addition, it offers a un
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Paradise Outdoor Advertising (POA) has just unveiled its latest innovation in the world of advertising with the installation of a new digital billboard located on Ross River Road, Aitkenvale. This state-of-the-art billboard will provide an unmatched advertising experience for businesses looking to r
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