A STORY OF INNOVATION 

INNOVATION HAS BEEN AT THE HEART OF OUR COMPANY SINCE ITS INCEPTION!

Born in the 80s

Big hair. Boom boxes. Shoulder pads. And billboards.

Back in the 1980s, the Whitsundays were booming. Airlie Beach was growing fast, tourism was taking off and local businesses were looking for ways to stand out. There was just one thing missing. Billboards. So, we built them.

What started with a handful of billboard sites in the Whitsundays has grown into one of Queensland's largest outdoor advertising networks, with more than 2,000 billboard locations stretching from Far North Queensland to South East Queensland.

The boom boxes disappeared. The hair got smaller. The billboards got bigger.

And we've never stopped growing. Today, we're expanding our digital billboard network and helping brands reach audiences across Queensland.

Born in the 80s. Built on billboards. Made for brands that want to own Queensland.

Still Growing

From a handful of sites to thousands of locations, POA has spent more than 40 years helping brands get noticed. Our network has grown. Our technology has evolved. Our reach now spans Queensland. But our mindset remains the same.

Move fast. Think big. Get noticed.

Billboards Still Work

Outdoor advertising has changed. Today, brands have access to better audience insights, smarter technology and more data than ever before. But the fundamentals haven't changed. The right location. A clear message. An audience that can't miss it. That's why billboard advertising remains one of the most effective ways to build awareness and stay top of mind.

Be bold. Be seen. Be remembered.

One Team

We do more than provide billboard space. Strategy. Creative. Design. Construction. Installation. Maintenance - it's all handled by our team.

From a single billboard to a statewide campaign, we'll help bring your brand to life across Queensland.

One team. One network. Thousands of opportunities to be seen.

Built for Queensland

For more than 40 years, Queensland businesses have trusted POA to help grow their brands. From local success stories to national advertisers, we work with businesses that want to reach more people and make a bigger impact. Whether you're launching, expanding or building brand awareness, we'll put your business where Queensland can see it.

Be seen. Be remembered. Own Queensland.

The POA Way

We're Queensland born and built. We back our people. We back our clients. We work hard. We move quickly. And we enjoy the ride.

The values that helped us grow still guide us today: Teamwork. Respect. Integrity. Passion. Sustainability.

From the Whitsundays to a statewide network spanning Queensland, we've come a long way.

But we're only just getting started.