The Whitsundays is one of Australia’s strongest drawcards for local and international tourists. The Whitsundays sees almost 1 million visitors annually, with around an 80/20 domestic and international split on those visitors.
The total tourism expenditure of $1.6 billion for advertisers shows how lucrative the Whitsundays can be for brands looking to reach a motivated, qualified audience.
Brands in various industries, including tourism, food and beverage, professional services, and entertainment, can benefit from targeted digital billboard advertising opportunities at Hamilton Island Airport. Additionally, POA offers 154 classic billboards, stretching from Bowen to Airlie Beach, including Proserpine.

Whitsundays
Demographics & Exposure
Hamilton Island Airport Billboards
Hamilton Island Airport is the gateway to the Whitsundays regions and sees some 510,708 passengers annually, offering brands an exceptional advertising platform to reach a diverse audience:
POA offers strategically positioned billboard opportunities at Hamilton Island airport, including:
- Baggage Reclaim Areas
- Departure Lounges
- Covered Set Down Areas
- Gate Billboards
- Digital Displays throughout the airport
Classic Billboard Advertising in Whitsundays
POA has 154 classic billboards in the Whitsundays region, from Bowen to Airlie, including Proserpine. Our classic billboard advertising opportunities are located throughout the Airlie region and provide an ideal opportunity for brands looking to reach the almost one million tourists who visit the area each year.
Digital Billboards in Whitsundays



Capture every visitor heading into Airlie Beach with this exclusive digital site. Positioned on the only road into town this site guarantees high-impact exposure to tourists, locals, and daily traffic — all year round

Reach locals and visitors across the greater Whitsunday region with this high-visibility digital screen on the only road out of Airlie Beach. This billboard is perfectly positioned to target residents, workers, and tourists as they exit the village, capturing consistent daily traffic.
Classic Billboards advertising in Whitsundays




This premium illuminated super site is situated to impact on all traffic on the Bruce Highway as well as tourists heading towards Airlie Beach.

Shute Harbour Rd is the main arterial road leading into Airlie Beach - Whitsunday region.

Shute Harbour Road is the main arterial road leading into the booming tourist mecca of Airlie Beach, the jewel of the Whitsunday region.
To enquire about this billboard, please send us your details.