Melbourne is recognised as one of Australia’s major hubs for education, technology, finance, and the creative industry, making the city a hotspot for both local and international business. Melbourne’s globally recognised arts, food, and sporting culture continues to attract both local and international interest, driving a dynamic market with ever-expanding potential.
With a population of over five million, Melbourne offers advertisers access to a diverse and highly-engaged audience – from residents to students and professionals – plus millions of domestic and worldwide visitors every year.
Melbourne
Demographics & Exposure
Melbourne’s burgeoning population is forecasted to reach an estimated 8 million by 2050, according to the Victorian Government. With Out-of-home (OOH) media in Melbourne reaching 97% of Australians each week, there is huge potential for brands and businesses to reach a growing market of consumers and residents through POA’s billboard advertising across Melbourne.
Melbourne Billboard Advertising
POA has three digital billboards for advertising in Melbourne, including dan outbound billboard on the Westgate Freeway in Port Melbourne, which sees approximately 13,285 vehicles daily. The digital billboard on Hoddle Street in Collingwood offers impressions to about 6,142 vehicles daily. The Cremorne digital billboard at 167 Cremorne Street has daily traffic of approximately 10,142 vehicles.
Popular, High-Traffic Billboard Locations in Melbourne
Digital Billboards in Melbourne
Proximity to Richmond and Melbourne’s premier entertainment venue’s including Rod Laver Arena, MCG & AAMI Stadium. Sits outbound on the Monash Freeway, one of Melbourne’s busiest arterials. Also reaching major traffic coming out of the CBD.
Located on one of the busiest roads in Melbourne. This site targets all traffic heading onto the Eastern Freeway & to the North Eastern suburbs. It has a heavy peak hour audience.
One of the major freeways in Melbourne. The busiest urban freeway & busiest road in Australia, carrying upwards of 200,000 vehicles per day. It links Geelong & Melbourne’s western suburbs to central Melbourne & beyond.
To enquire about this billboard, please send us your details.
Frequently Asked Questions
How often will digital billboards display media?
Our digital billboards display 10 types of media in a rotation - each media is typically allocated 10 seconds of display time to ensure consistent exposure to audiences. Some digital billboards campaigns can also accommodate 20, 25 and up to 60 second display times for extended viewing.
How long can digital billboards be booked for?
We can run your digital billboard campaign for as long as you need - there is a one-week minimum booking period and no maximum timeframe. We recommend booking a digital billboard spot as early as possible, before peak seasons such as Christmas and the school holidays, to secure your desired dates.
Does digital billboard advertising include artwork/media creation?
No. The media should be ready to send to our team for implementation before the campaign launch. If you need help designing a creative for your campaign, we provide billboard design services as an add-on. POA has an in-house graphic design team that can create a compelling visual in line with your brand messaging.
Media supplied to our digital billboards must be in the correct format and aspect ratio to be displayed accurately. Use our art simulator tool to see a mock-up of how your digital billboard media will look in-action.