Cairns isn’t just the gateway to the Great Barrier Reef; it’s also a significant business hub for Far North Queensland. Renowned as a hotspot for domestic and international tourism that attracts an estimated 1.5 million visitors yearly, Cairns is also a thriving economic centre in Far North Queensland.
For advertisers looking to make a splash at the local level and reach locals, domestic tourists, and international tourists, POA’s Billboard advertising in Cairns across more than 30 different locations presents an exciting opportunity to get in front of your ideal customer. Some of the most popular industries include local business, tourism, food and beverage, and entertainment –to name a few!
Cairns
Demographics & Exposure
Over the last 30 years, the local population has doubled as Cairns has evolved into a hotspot for tourism and a thriving business hub for Far North Queensland.
The continued growth of the local population coupled with a burgeoning domestic tourism market means that Cairns presents a valuable opportunity for brands to reach locals, domestic tourism, and international markets for a broad range of products, services, and causes.
Popular, High-Traffic Billboard Locations in Cairns
Digital Billboards in Cairns
Digital Supersite on Cairn’s busiest industrial arterial, also capturing workers inbound to the CBD Being only one of two entries to Cairns from the South, this is perfect for any business targeting the inbound tourist traffic.
Digital Supersite targeting traffic heading South toward the rapidly growing inner and outer southern suburbs of Cairns. It offers a broad workforce demographic being in the heart of Cairns Industrial Precinct and is also a direct exit route for those who work in the CBD..
This mega-digital is the largest in regional Australia! Strategically placed with impeccable sight lines, this digital board has envious dwell times from multi-lane inbound traffic on busy Mulgrave Road.
Every week Cairns CBD is used by people for business, retail and leisure purposes. For the users that include; city workers, business people, residents and visitors, it has become the regions focal point for professional services.
Cairns CBD offers a high degree of amenity. The Abbott Street Digital is in proximity to Cairns largest shopping Centre, Cairns Central Shopping Plaza, and is located on one of Cairns major arterial roads meaning that all demographics come into contact with this high impact, highly frequented, high exposure location.
Classic Billboards advertising in Cairns
A terrific site that impacts on both the tourist drive and fly market heading into Cairns from the northern beaches and Port Douglas.
A stunning super-site located right at the southern entry to the Cairns CBD directed at inbound traffic.
Located near the airport, impact on both the tourist drive and fly market heading into Cairns from the northern beaches and Port Douglas.
Golden opportunity to engage your target audience as they head up the Gillies Range on this classic road side billboard.
A terrific site that impacts on both the tourist drive and fly market heading into Cairns from the northern beaches and Port Douglas.
To enquire about this billboard, please send us your details.
Frequently Asked Questions
How long do I need to book the billboards for?
There is no minimum or maximum duration for billboard bookings in Cairns. Our static (traditional) billboards are booked in four-week intervals with most clients electing for one-, two-, or three-year bookings. Whilst our digital billboards can be booked in week-long blocks for your chosen duration.
Can you help with the creative?
Yes, we have an in-house graphic designer who can craft a memorable and compelling billboard design that speaks to your intended audience and aligns with your brand.
How often can I change the artwork?
You can change the artwork on digital billboards as often as you like. Simply prepare multiple files and use our online artwork simulator to preview how each will appear on the digital billboards before going live.
What is the timeline from booking to the billboard campaign going live?
For digital billboards, the campaign will be up and running within a week. Traditional billboards will require more time for the physical production and installation of the artwork – it can take around 6 weeks with our in-house design or 3 weeks for clients that already have artwork ready to go.