No-one reaches 94% of Brisbane like we do*
Brisbane has long been a preferred location for businesses, tourism, and investments. With a thriving economy, a strategic position as a significant maritime port, and a vibrant cultural scene, it has developed a local market primed for growth opportunities.
Brisbane serves as the gateway to the rest of Queensland. With a population of over 2.7 million, the city allows advertisers to reach a diverse and engaged audience, including residents and travellers.
Reach Statements* over a 12-month period.
Source: OMA Move
Brisbane
Demographics & Exposure
Brisbane's sizable local population and many domestic and international visitors support its value as a potential advertising location. In 2024, Brisbane Airport saw 22.6 million passengers (17 million domestic and 5.6 million international), a clear sign of the volume of traffic passing through the city. POA’s digital billboards allow businesses and brands to reach Brisbane’s substantial market.
Digital Billboards in Brisbane
POA has 26 digital billboards for advertising in Brisbane, 4 of these are in the Moreton Bay Region, including a double-sided digital billboard on the Bruce Highway in North Lakes, which sees approximately 167,643 vehicles daily. The digital billboard on Anzac Avenue in Mango Hill is on Junction Tower and offers impressions to about 47,378 cars daily. The Caboolture digital billboard on the Bruce Highway has daily traffic of more than 74,000 vehicles.
POA’s reach has been expanded to include 22 digital billboard locations across inner city and affluent precincts in Brisbane, such as Cannon Hill, Carindale, Chermside, Nundah, Ascot, Windsor, Stafford, Woolloongabba, Indooroopilly, Morningside, Milton, Nudgee, the CBD and Fortitude Valley, as well as Sunnybank, Upper Mt Gravatt and Beenleigh. Expand your brands’ reach to the growing Brisbane market with POA’s strategically-located billboards, reaching 94% of Brisbane in any given year.
Popular, High-Traffic Billboard Locations in Brisbane
Digital Billboards in Brisbane
The Nundah site targets commuters and northern suburb traffic as they head towards the Motorway to travel both south to the Gold Coast and North to the Sunshine Coast. It is also enroute to the Brisbane Domestic & International Airports, as well as DFO Shopping Outlets.
Capturing the attention of commuters on the busy Sandgate Road, this site is ideally placed to speak directly to a significant affluent audience situated in the exclusive inner north of Brisbane.
This site sits directly on the path to popular retail centres & restaurants, targeting consumers on the path to purchase. Its position en-route to the M1 & Wynnum also reaches a large travelling audience.
Retail audiences drive directly past this sign on their way to Westfield Carindale, the main shopping centre in the south-east. It is also a popular route for locals to link up with the southbound M1 or Old Cleveland Road.
Converging traffic engulfs Windsor. Reaching northbound ‘cross city’ dwellers from the CLEM 7, ICB, commuters from Fortitude Valley & CBD.
This high impact site impacts north bound traffic leaving Brisbane to the Sunshine Coast. With over 800 metres of uninterrupted viewing, it delivers exceptional dwell time and dominant visibility on one of Australia's busiest motorways.
With Westfield Chermside within view this site is a dream come true for retailers. It also taps into an abundance of work traffic and leisure seekers.
With its position on Gympie Road this screen captures the attention of inbound commuters to the CBD, and drivers linking up with the Inner City Bypass and M7 Airport Link Tunnel.
Stafford Inbound targets a major linking road for commuters heading into Brisbane CBD as well as key suburbs such as Newmarket & Kelvin Grove.
The site sits close to Indooroopilly Shopping Centre & impacts traffic from the western corridor along the Centenary Highway to Jindalee, Sinnamon Park & beyond.
Positioned in a thriving inner city hub, King George Square offers interaction with pedestrians on the go or enjoying leisure activities and events. The site also offers a rare opportunity to use animated video creatives.
On one of Brisbane’s busiest roads & close to Suncorp Stadium & The XXXX Brewery, this site is well positioned to reach an affluent western suburbs audience.
Adjacent to the Gabba precinct with direct access to the CBD, Shaftston Avenue or Fortitude Valley. This site reaches inner city dwellers & commuters.
This popular location is exposed to Ipswich Road, Stanley Street & Main Street. Gabba match days provide an average uplift of approximately 30,000 additional people.
Located in the commercial, retail and entertainment precinct of Fortitude Valley, this site is well connected to affluent inner north commuters and Valley revellers.
With average AM peak hour traffic speeds of 27km/hr, this site located opposite Westfield Carindale, provides increased visibility for strong message recall.
With its locality to the Morningside public transportation hub, this eye-catching site reaches both peak hour motorists and public transport commuters.
With both Sunnybank Plaza and Sunny Park Shopping Centre less than 200m away, this site is a prime example of POA's premium retail reach.
Sunnybank Outbound targets a multicultural & affluent audience travelling southbound into key retail areas such as Calamvale & Sunnybank Hills.
Located on traffic heavy Logan Road & sitting 100m from Westfield Garden City. This screen will target southern suburb consumers & commuters leaving the CBD.
In prime position along one of the main commuting routes into Brisbane CBD, this digital screen is perfect to capture the southern suburb market.
At a whopping 90 square meters this site commands the attention of traffic on the Pacific Motorway headed southbound towards the Gold Coast.
To enquire about this billboard, please send us your details.
Frequently Asked Questions
Can billboards support animated visuals?
Our digital billboards in airports and terminals can display animated visuals. Animated content is not permitted for digital billboard locations along roads. Our 26 digital billboards in Brisbane can display high-resolution graphics in static format, ensuring your message is both readable and impactful.
How often will the media be shown on the billboard?
Our digital billboards display a rotation of 10 brands, with 10 seconds allocated to each brand to ensure that your media is shown consistently to commuters. We also have options for 25-second and 20-second display times to increase viewing time. There are also a number of digital billboards with a display rotation of 8 seconds.
How far in advance do I need to book billboard media?
Billboard media demand in Brisbane is high - especially during periods like Christmas and school holidays. We recommend booking billboard spots as early as a few months in advance to secure the desired dates. Digital billboards can be booked in blocks of weeks at a time, with a one-week minimum and no maximum timeframe requirements.
How are the viewing results tracked?
We use Broadsign as our scheduling program to provide proof of play/performance reports once a campaign has started running. We will also implement MOVE 2.0 (the industry standard for OOH measurement) in future to track the performance for each campaign.
How often can I change the artwork?
There is no limit to how many times you can change the artwork for digital billboards. Artwork can be changed on a weekly, daily, or hourly basis to reach your intended audience. You can prepare multiple files and test them using our online artwork simulator to preview how the media will be displayed on our digital billboards.