POA Leadership Team
Mitch James is the CEO and Managing Director of POA, bringing over two decades of extensive experience in the outdoor advertising industry.
Since joining the company in 2001, Mitch has honed his expertise across various facets of the business, from billboard construction and maintenance to sales. In 2012, he assumed the role of CEO, where he has been instrumental in shaping POA’s strategic direction and driving its long-term growth.
Mitch has been the driving force behind guiding POA into the digital era, spearheading the company’s transformation and embracing cutting-edge technology to enhance its offerings. His exceptional work ethic and commitment to excellence extend across all areas of the business, including administration, sales, client relations, advertising production, and billboard presentation. Under his leadership, POA has flourished, consistently achieving remarkable results and solidifying its position as an industry leader.
Jane joined POA in 2022 and now leads Sales Operations, where she plays a pivotal role in supporting the sales team through smart process design and genuine value adding initiatives.
As the leader of the support team, Jane brings clarity, structure, and momentum to the way sales operates, reducing friction, improving efficiency, and enabling teams to focus on what they do best. Just as importantly, she is deeply committed to building a strong, positive workplace culture, creating systems and ways of working that support wellbeing, collaboration, and engagement. Known for thoughtfully challenging the status quo, Jane combines operational discipline with a people centred approach, helping to build a high performing, sustainable environment where people feel supported, valued, and set up to succeed.
Terry leads our Installation, Maintenance and Construction Group and takes enormous pride in the team’s workmanship.
Terry knows how important the build and presentation quality of our billboards is to our future success. Our signs represent us, and their quality reflects the high standards we set ourselves in every aspect of our business.
Declan Carnes is an accomplished senior executive with deep experience across infrastructure led operations, governance, and financial services. He was appointed Chief Operating Officer in February 2024, following nine years as General Manager of Football Queensland and a 23-year career in finance with Bank of Queensland.
During his tenure at Bank of Queensland, Declan achieved outstanding commercial results, earning multiple sales awards including Branch of the Year and the CEO’s Award for Customer Service. His background spans senior financial management, business consulting, and advisory work, including experience supporting organisations operating within complex political and regulatory environments.
In addition to his executive career, Declan is currently the serving Chair of Football Queensland – Northern Zone, providing strategic leadership, governance oversight, and stakeholder engagement across regional Queensland. He is also actively involved in volunteer and humanitarian initiatives, including his role with Solar Relief, where he contributed to post-cyclone recovery efforts in Fiji following Cyclone Winston. This work was internationally recognised with the Energy Globe Award.
Declan is a results-driven leader with a strong focus on systems, people, and performance. He is known for building disciplined operational frameworks, developing high-performing teams, and delivering sustainable growth in asset intensive and geographically dispersed organisations.
Pat brings 40 years of construction experience in Senior Management Roles to the POA team. With qualifications in Construction Management, Open Builders Licence, Environmental Management, Safety and Business, obtained after a long career in the industry. He will always keep striving to achieve best practice industry standards and quality to all projects undertaken to deliver the best out come for all.
Adam leads our Installation, Maintenance, and Construction Group and takes great pride in the quality, safety, and craftsmanship of the team’s work. He understands that the build quality, presentation, and safe delivery of our billboards are critical to our ongoing success.
Each sign represents our brand, and Adam ensures every project is completed to the highest standards while maintaining a strong focus on safety, compliance, and best practice. Through his leadership, our team consistently delivers work that reflects the professionalism and values of our business.
Richard Maund is Sales Director at POA, bringing more than 15 years of experience across Australia’s Outdoor Advertising industry and a deep expertise in large format roadside media.
Across his career, Richard has sold or led teams selling virtually every Outdoor format in the Australian market, working with direct advertisers, boutique agencies and Tier 1 agency groups in both NSW & QLD. This breadth of experience has given him a strong understanding of how brands use Outdoor media to deliver scale, impact and measurable results.
Richard has held senior leadership roles across major network operators and independent businesses including oOh!media, Big Outdoor and now POA. Known as a billboard specialist with an entrepreneurial mindset, he has also helped establish and grow businesses within the location-based media sector, combining commercial leadership with a practical understanding of infrastructure growth.
Known across the industry for his energy, relationships and passion for Outdoor, Richard has built high performing teams and strong agency and client partnerships that consistently help advertisers deliver campaigns that stand out and perform on Queensland roads.
Hunter joined us in December 2025 and has been quietly stealing hearts (and improving office vibes) ever since. Early in his career but big on impact, Hunter brings a calm, friendly energy that helps people connect, unwind, and enjoy being at work. From boosting morale to bringing teams together -yes, even the non dog people - he’s become a much loved part of the office and a daily reminder that great culture is just as important as great work.
