Static billboards are the traditional option where the artwork is physically installed and displayed. There’s a lot of room for creativity with static billboards - we can create billboard extensions to achieve a pop-out or 3D effect, add reflective material to increase visibility, and use moving components to bring the artwork to life.

Digital billboards display a rotation of visuals in high definition, running continuously to reach a wider audience. Our digital billboard advertising has a quick turnaround from booking to going live, and unlimited artwork changes at any time during the campaign. Terms and conditions apply.

Our digital billboards can go live within a week of booking.

Our static billboards require 6 weeks for in-house development of the artwork, production of the skin, and on-site installation. This can be reduced to 3 weeks if the artwork is complete and ready.

POA’s digital billboards have a standard 10-second display time. We also offer 20 and 25-second display times. Digital billboards in airports and terminals have different display times between 7-15 seconds.

The artwork for a digital billboard can be changed hourly, daily, or weekly, with no limit on the number of changes. Use our online artwork simulator to preview how your media will look on the digital billboard.

Artwork for static billboards has a longer turnaround time - most clients refresh the artwork every 6-12 months.

Our digital billboards in airports and terminals can display animated visuals. Animated visuals for roadside digital billboards are not permitted.

There is no minimum or maximum duration for booking billboard advertising. Static billboards are booked in 4-week blocks and most advertisements are booked for one to three years. Digital billboards can be booked in weekly intervals as no physical installation is required.

Yes. POA has an in-house team of graphic designers who can work with you to create visually stunning billboard media that resonates with your audience. We also work with award-winning copywriters to craft memorable messaging that aligns with your brand. The Queensland Multi Media Awards have awarded our billboard designs for creativity and a high standard of quality.

Our static billboards are inspected twice a year to ensure high visibility and quality. We monitor our billboards and arrange professional cleaning to remove dirt and mildew from the canvas. We also mow and maintain the grass and other vegetation around the sign structures to ensure full visibility.

We use Broadsign for digital scheduling, to provide proof of play and performance reports. We are planning to deliver more performance metrics in the near future.

Businesses can track the performance of billboards by benchmarking the traffic of their website (or other target destination, like a specific store branch) at the start of the campaign. As the billboard campaign goes on, businesses can attribute the increase in traffic, revenue, or online searches to billboard advertising, providing a real-time view of performance.

There are also less measurable benefits, such as brand recognition and perception, that still have a tangible impact on the business.